Saturday, May 10, 2008

Asience by Kao

Asience - the hair products with Zhang Zi Yi previously in the commercials and now Jun Ji Hyun. The name came from the joining of 2 words - Asia + Essence.

This range of shampoo, conditioner and hair treatments are specifically targeted at Asian hair. As shown on their website, asian hair is rounder, thicker and coarser than caucasian hair so we need shampoos and conditioners that can penetrate deeper into the hair shafts to moisturise and nourish.

The product line has been developed with the intention of enhancing female Asian beauty by revitalizing hair fibers from the core, enabling the hair to become suppler showing fewer signs of disturbance after a hairstyle is removed, even if the hair has been braided. It boasts to be the first to have MEA Hair Technology which replenishes and restore hair to its smooth and lustrous condition, like virgin hair.

The logo for this brand has been developed with a meaning.

Symbol of a flower surrounded by ivy

The red flower of the symbol in the center of the product package is on the verge of blooming. Ivy, growing in its random fashion around the flower, symbolizes vitality. The five petals of the flower indicate the five elements of oriental bioscience – wood, fire, earth, metal and water.

It uses an array of natural ingredients to improve hair texture and treat potential hair problems.

  • Soy protein and pearl protein for revitalizing
  • Rice extract and Korean ginseng extract for moisturizing
  • Eucalyptus extract for protection
- Supply lost protein to damaged hair
- Retain moisture and prevent dryness
- Provide a sheen to the hair

I started using the Deep Nourish shampoo, conditioner and hair treatment which is for dry, damaged hair. After using for a few weeks, I noticed that my hair texture has improved a lot! Less frizzy and more manageable, this is a huge feat as I have dry, flyaway and frizzy hair. =(

The hair treatment is amazing! My hair came out really smooth, extremely soft and light. It continued to remain that way even after going through a blow dry and hair straightener. I couldn't stop myself from running my fingers through my hair the whole day.

It has a nice fragrance too, not over powering. I am loving the products.

Luv ~ Affordable price. My hair became incredibly smooth, light and soft.

Don't Luv ~ Nothing.

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